Ding to provide top-up in ZOOM convenience stores across the UAE

Ding, the largest international mobile top-up platform, continues its Middle East expansion in a deal to provide mobile top-up across ZOOM convenience stores in the UAE.

Ding’s service will now be offered across all 200+ ZOOM convenience stores located at every ENOC and EPPCO service station in the UAE – which serve around 46 million customers every year.

Customers will have access to Ding’s network of 500+ mobile operators, across 140+ countries enabling them to send international top-up to families back home in India, Pakistan, Bangladesh, Nepal, and the Philippines, amongst others.

Commenting on the deal, Muhannad Hassan, Ding’s General Manager for Asia and the Middle East said: “This partnership introduces Ding to millions of customers who frequent ENOC service stations every day across the UAE. This also gives expat workers another way to support their families back home by sending airtime and data to the phones of loved ones.”

International top-up, which is the most efficient micro-value transfer option in the market, has long been seen by UAE expatriates as a convenient add-on to cash remittance – when supporting their families.

Commenting on the new partnership, Zaid Alqufaidi, Managing Director, ENOC Retail, said: “Enhanced customer experience and service excellence has always been our top priority and we continuously work towards offering innovative services to our customers.”

Adding: “We are delighted to partner with Ding in helping our customers stay connected with their families and we look forward to drive enhanced customer choice and value in our stores.”

The UAE is a popular destination for the diaspora – with expatriates making up the majority of the population, or approximately 80%. Many are supporting family back home in India, Pakistan, Bangladesh and the Philippines – where on average 95% of phones are prepaid and in need of top-up.

The UAE is one of the fastest growing mobile markets in Western Asia, with two main operators and almost 19 million mobile phone connections, of which 83% of these phones are prepaid or pay-as-you-go phones, according to GSMA statistics.

ZOOM has won several awards for customer happiness and satisfaction including ‘Best International Design’ from Convenience Store News, ‘UAE Superbrand’ by Brand Council and ‘Most Admired Retailer of the Year’ from Images Retail.

– Ends –

Notes to editors:

About ZOOM:

ZOOM is the leading home-grown convenience store operator in the UAE. Over the past 25 years, ZOOM stores have evolved; providing customers with excellent amenities and services across the UAE and Saudi Arabia. ZOOM stores offer a wide-range of products from local and international brands. With more than 228 outlets in Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, Fujairah and Umm Al Quwain, ZOOM outlets have presence across Service Stations, Metro Stations and Commercial / Residential neighbourhoods. ZOOM has outlets in high-end destinations such as Burj Khalifa, ROVE Hotels, Sofitel Dubai Downtown and Burj Al Salam. ZOOM has been named the ‘UAE Superbrand’ for the fifth consecutive year and was recognised in 2016 for the ‘Best International Design’ by Convenience Store News.

Located at every ENOC and EPPCO service station in the UAE, ZOOM offers quick snacks and refreshing drinks in addition to a selection of everyday products. ZOOM stores are also located in commercial communities, residential neighbourhoods and leisure destinations. Launched in 2009, ZOOM has become part of the everyday life of the UAE residents, offering convenient access to a wide range of products on the go.

About ENOC Group:

ENOC Group (Emirates National Oil Company) is a leading integrated international oil and gas player operating across the energy sector value chain. As a wholly owned entity of the Government of Dubai, and integral to the Emirate’s success, ENOC owns and operates assets in the fields of exploration & production, supply & operations, terminals, fuel retail, aviation fuel and petroleum products for commercial & industrial use. The Group’s general business operations include automotive services, non-fuel F&B retail and fabrication services. Servicing thousands of customers in over 60 markets, the Group employs a multi-national workforce of over 11,000 employees and is deploying its world-class customer service, latest innovations and technologies as well as best practices to empower the UAE’s social and economic development. ENOC is the Official Integrated Energy Partner of Expo 2020 Dubai.

For further information, please visit: www.enoc.com