Ding inks new deal in UAE with digital payroll service provider Edenred

UAE, 18th September 2019 – Ding, the largest international mobile top-up platform, continues its Middle East expansion with a new partnership with digital payroll service provider Edenred.

Currently serving more than 2,000 companies, over 10 banks, 30 financial institutions and a million cardholders of their C3 salary card – Edenred addresses the specific needs of unbanked individuals by digitising their wages and providing them access to essential financial services such as money remittance and advance against salary.

The new partnership with Ding will allow Edenred, through its mobile app MyC3card, to provide mobile top-up to its customers via Ding’s network of 500+ mobile operators, across 140+ countries.

Commenting on the new deal, Muhannad Hassan, Ding’s General Manager for Asia and the Middle East said: “This new partnership further strengthens our business in the UAE and provides migrant workers locally with more ways to support their families back home. The airtime is credited in real-time, directly to the recipient’s pay-as-you-go mobile, and in local currency, which is a valuable gift.”

International top-up, which is the most efficient micro-value transfer option in the market, has long been seen by Middle East expatriates as a convenient add-on to cash remittance.

Commenting on the new partnership Anouar Bourakkadi, Chief Operating Officer of Edenred UAE said, “This partnership with Ding underscores our commitment to continually enhancing our offering by providing services that make a real difference to our customer’s lives. With high mobile penetration rates both here and in their home countries, the ability to gift airtime is a tangible benefit that we are certain will be appreciated by cardholders.”

UAE is a popular destination for the diaspora – with expatriates making up the majority of the population or approximately 80%. Many are supporting family back home in India, Pakistan, Bangladesh and the Philippines – where on average 95% of phones are prepaid and in need of top-up.

UAE is one of the fastest growing mobile markets in Western Asia, with two main operators and 18.6 million mobile phone connections, of which 83% of these phones are prepaid or pay-as-you-go phones, according to GSMA statistics.

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Notes to editors:

About Ding

Ding was founded to change billions of lives by accelerating mobile access. As the number one international mobile top-up platform in the world, Ding has been keeping people connected since 2006, when it launched this first-of-a-kind service. Today, Ding’s users have successfully sent over 350 million top-ups globally, via the app, online at Ding.com, and in-store at over 600,000+ retail outlets worldwide.

The number of prepaid mobile phones is growing and now accounts for 76% of the world’s five billion phones, with one quarter offline and in need of top-up at any one time – highlighting the need for Ding’s frictionless and instant mobile top-up. In fact, Ding delivers a top-up every second, via 500+ operators, across 140+ countries – helping families and friends around the world to stay connected.

About Edenred

Edenred UAE is a fast-growing payroll service provider serving more than 2,000 companies, 1 million employees, over 10 banks and 30 financial institutions. We are committed to simplifying payroll for businesses and improving the quality of life for employees with two intuitive products: The C3 online portal, which allows companies to efficiently manage the salaries of all their employees in one place and in compliance with the Wage Protection System established by the UAE Central Bank. And also MYC3card.

For more information please contact Nandini Vohra [email protected]