Ding mobilise Liberian Diaspora as Ebola spreads
Ding works with West African operator partners to make it easy for people to support their loved ones in Liberia through the unrivalled power of a topped-up mobile phone.
Dublin, Ireland – 28th November 2014 — ding*, the world’s largest international top-up provider, is dropping its fees to Liberia for the month of December in an effort to improve communications and spread information in the areas affected by Ebola. They have also partnered with Liberia’s top mobile operators running a double bonus promotion with Lonestar and an exclusive 500% bonus with Cellcom to make it as easy as possible to top-up mobile phones in West Africa.
Mark Roden, founder and CEO of ding*, urges people to remember the power of top-up in times of crisis. “The importance of fully functional mobile phones in times of emergency cannot be over stated. A topped-up phone allows people to communicate and gives them access to data which offers a wealth of valuable information.”
At the root of the problem of the spread of Ebola is a lack of understanding of the disease such as symptoms and contagion. This especially impacts people in rural communities. As is widely reported, good communications are critical in building awareness of the disease and sharing preventative tips with a wide audience. By dropping fees and offering additional free airtime, ding* and its mobile operator partners hope to mobilize the Liberian Diaspora making it easy for them to send real, tangible support to their loved ones back home. This support can mean the difference between life and death as by sending top-up, they give their loved ones a powerful lifeline that gives them access to vital medical information as well as the ability to share it with other family members and friends.
“We are calling on the Liberian Diaspora and anyone who is in a position to help, to remember how powerful the mobile phone is in the fight against Ebola. We have dropped our fees to make it even easier for people to play their part and keep mobile phones in West Africa topped-up.” adds Mark Roden.